Lead vitals · live monitoring · UK protection firms

Never let a lead go cold.

Speed catches it. Keep holds it. Revive brings it back from the dead.

keptleads is one AI specialist for the whole life of a lead. We start on the dead leads you've already written off — and you pay only when appointments actually show.

Prove it on my dead leads — free See how it works
Lead vitals LIVE
Speed
Caught in 7s
Keep
Held warm
Revive
Back from cold

Books into your adviser's real diary · We qualify & book, never advise · GDPR-compliant

0s
Typical first-reply time
24/7
Always-on coverage
£0
Up front to start on dead leads
0→1
Pillars in a single agent

/ the diagnosis

Firms don't have a lead problem. They have a follow-up problem.

You're already paying for leads. They get lost in the three gaps no busy team can cover by hand — and each gap quietly hands money to the firm that answers faster.

Lost to…
Slow

A reply that comes hours later. The lead has already booked with whoever answered first.

Lost to…
No

An objection that never gets a second touch. A 'not now' treated as a 'never'.

Lost to…
No follow-up

A no-show, a quiet contact, a lapsing client — and nobody chasing. The book quietly decays.

/ one agent · three pillars

The whole life of a lead, covered

The same agent does one job at each stage. Built once, it runs all three — so a lead is caught, held, and, if it ever slips, brought back.

Speed to lead

Strike while they're hot

The instant a new lead enquires

A new enquiry gets a real reply in seconds — day or night. The agent qualifies, handles the first objections, and books before your competitor has even seen the lead.

  • Replies in seconds, 24/7
  • Qualifies and books
  • No lead left waiting
Keeping leads

Keep the book warm

Across the whole lifecycle

Reminders, no-show re-books, review nudges, lapse-risk saves and referral asks — the quiet follow-up work that decides whether a contact stays or drifts. So they never go cold in the first place.

  • Reminders & no-show re-books
  • Review & renewal nudges
  • Referral asks at the right moment
Reviving leads

Resurrect the dead pile

On the leads already gone cold

Hand over the CSV of old, dead leads you already paid for. The agent re-establishes context, removes the guilt, and turns the forgotten into booked appointments — at zero risk to you.

  • Re-engages old, cold leads
  • Re-anchors the conversation
  • Pay only when they show

Speed catches them · keep holds them · whatever slips, revive brings back.

A loop, not a funnel — every lead keeps cycling back into value.

/ land → expand

Start at zero risk. Grow from proof.

We don't ask you to believe a pitch. We ask for the leads you've already given up on, and let the booked appointments make the case.

01

Land — revive your dead pile

We start with the leads you've written off. Zero integration, zero risk: a CSV in, booked appointments out. You pay per appointment that actually shows. Proof before you commit to anything.

02

Expand — switch on speed-to-lead

Once the dead pile proves it, we handle your live leads so you never build another one. Every new enquiry answered in seconds, qualified, and booked into your adviser's real diary.

03

Compound — keep the book warm

Reminders, re-books and renewal nudges run quietly in the background, retaining the clients you already won. One agent, three jobs, one monthly engine.

/ who it's for

One engine. One vertical at a time.

Every lead-driven advice business loses money in the same three gaps. We go deep on one vertical, prove it, then carry the same engine to the next.

Live now

Income protection firms

Our home base. High lead spend, fast sales cycles, and ROI-minded owners who feel every lost lead. This is where keptleads is sharpest today.

Next

Life insurance

Same lead problem, same lifecycle. The agent's qualify-and-book job transfers directly — different script, identical engine.

Next

Car dealerships

Enquiries that go cold in hours and a back-catalogue of dead leads sitting in the CRM. The land-and-expand model fits perfectly.

/ built for regulated firms

Persuasive with your prospects. Safe with your compliance officer.

An agent that talks to your leads has to be trustworthy by design. Here's how keptleads stays on the right side of every line.

Booked into the real diary

Every appointment lands in your adviser's actual calendar, so the calls genuinely happen.

Provable attribution

The whole conversation runs on our stack, so every booking is logged and demonstrably ours.

Scoreboard agreed up front

What counts as booked vs showed is written down before we start. Our logs are the source of truth.

FCA-aware by design

The agent only qualifies and books appointments. It never advises, recommends, or quotes — your adviser does that.

GDPR-clean

A one-page data-processing agreement and confirmed contact consent before we touch a single lead.

Honest urgency only

Real slots, real follow-ups. No fake scarcity, no fear-mongering, and every opt-out honoured instantly.

/ pricing that proves itself first

You see the value before you pay for it.

Start here · the land

Dead-lead revival

A one-off campaign on the leads you've written off.

Pay per show · zero up front
  • CSV in, booked appointments out
  • No integration, no setup fee
  • You only pay for appointments that show
Send us your dead leads
Then grow · the expand

Always-on speed + keep

The renewable engine on your live leads and existing book.

Monthly retainer
  • Speed-to-lead on every new enquiry, 24/7
  • Lifecycle keep: reminders, re-books, renewals
  • One agent, three pillars, one bill
Talk through a rollout

Exact terms are agreed in writing up front — including what counts as booked vs showed. No surprises.

/ straight answers

The questions firms always ask

Do I have to integrate anything to start?

No. The first campaign runs on a CSV export of your dead leads — nothing to install, no access to your systems. We only discuss deeper integration once the appointments have proven the value.

Is this compliant? My leads are regulated.

Built for it. The agent only qualifies and books appointments — it never gives advice, makes recommendations, or quotes prices; your adviser does that. We sign a one-page data-processing agreement and confirm contact consent before touching any lead, and every opt-out is honoured instantly.

How do you prove a booking is actually yours?

The entire conversation runs on our own stack, so every message and booking is logged. We agree in writing up front what counts as booked versus showed, and our logs are the agreed source of truth.

What does it cost?

The opening dead-lead campaign is pay-per-show — you pay only for appointments that actually turn up, nothing up front. Ongoing speed-to-lead and keep run on a monthly retainer, with exact terms agreed before we begin.

What happens to my data afterwards?

You stay the data controller; we act as your processor under the DPA. Lead data is used only for your campaign and is deleted or returned when it ends.

Will it sound like a robot to my leads?

The agent is built around a real persuasion playbook — micro-commitments, genuine objection handling, no fake urgency. The goal is a natural conversation that books a call, not a spam blast.

Let's prove it on the leads you've already given up on.

Book a 15-minute call. If it's a fit, send over a dead-lead export and we'll turn the forgotten into booked appointments — at no risk to you.

Book a 15-min call hello@keptleads.com